How To Promote Your Content Across Owned, Earned, And Paid Media

Content promotion and distribution, a.k.a. content amplification, can help you do just that. Read more about buy Insta Followers here. Rather than endorse any one social media tracking tool, I’ll recommend you do a search for “tracking media mentions” and try some of the popular options. Find the time to say thanks to those who shared your posts and updates.

Don’t forget that for any content promotion strategy to work, the content has to be more than good. Instead of wasting your time on unproven methods, create a simple content promotion plan and incorporate all methods described above. They are highly effective and proven to generate great results over and over again. This process will require you to allocate some time but it’s definitely one of the best methods to promote your content, personal profile, and brand.

Later I also stumbled upon a lot of submission-based sites like BizSugar. Emily Carroll of Drive Researchexplains, “A unique promotion strategy with research-driven content is creating a press release to share the findings with local and national media agencies. Businesses can share a few highlights from the study within the press release and link to the full e-book or downloadable report on their website. Like paid content promotion, organic promotion is designed to boost the visibility and effectiveness of a content marketing campaign. Unlike paid promotion, it doesn’t involve direct payments for ad space, “boosts” or sponsorship. The fact is that every day over 6 million new blog posts are published, and many of these are in your niche.

Read the report for tons of video marketing data and insights. If you go down the route of creating your own group, getting to 1000 members is a great benchmark before you start evaluating content ROI. Another thing to note is to take an ‘agile’ or ‘lean’ approach to your content.

That win sets you up with social proof to approach other publications with your content and get even bigger earned media wins. Make a list of publications you want coverage from before you start writing or outlining your content – observe what these people cover and modify your content to match their themes. These are conventional PR placements, but in this case, they’re about your content. This could happen on networks like LinkedIn, Twitter, Pinterest, Tumblr, Facebook, and whatever the kids are using these days.

The average bounce rate for our referrals is 80 percent. From this report, I can see that Feedly and Fast Company are good sources for us and that it might make sense not to focus too much on additional reach at Growth Hackers. I’m so impressed by those who hustle to get their content out there and in front of as many people as possible who can gain value from it.

Another social media community you could check out is LinkedIn. Acting as mini documents that describe your ideal customer, the content you’re creating—and the places you’re promoting it—should map over. Your answer to this needs to be clear before we even think about promotion.

Don’t just use headlines when posting on social networks. Contests are an efficient way of increasing traffic and leads to your blog. Running a competition is not rocket science, but you need to follow a few steps to make it successful. If you want to get people talking, controversial content is the way to go. You need to be careful with this form of content, but it could bring attention to your blog. As the saying goes, there is no such thing as bad publicity.