So we’re going to continue to look at cash taxes in terms of being able to get that down. So maybe just a summary, I just — I look at it as the earnings power. The earnings power of our business is looking at what we’re driving for in terms of that improvement to greater than 50%.
Tutorial videos became even more popular during the pandemic, with people looking to learn more skills during the lockdown. Videos with variations of “beginner” in the title saw a 50% increase in views between March and July 2020. With a quarter of the world’s population watching, various creators cover every topic there is. Make-up artists, filmmakers, gamers, entrepreneurs, and large brands all use the platform to connect with their audiences.
They tell you how people are using each network and highlight new trends to consider. Get expert social media advice delivered straight to your inbox. Of course, if YouTube isn’t where your specific audience is hanging out, this opportunity may not be relevant to you. Fill out our free template to find out just how to discover and target your social media audience.
So it’s vital for creators, brands, and marketing teams to know the current state of live streaming, and which live streaming trends are going to change the game in 2022. If you didn’t already know, YouTube has a live streaming feature, and it’s becoming quite popular with viewers and creators alike. Expect it to become a big part of marketing strategies over the next year. Live streaming allows you to engage in real-time, answering questions and responding to comments. When you’re willing to go live, with no filters or edits, you come across as more authentic.
Plus, don’t forget to check out the complete 2021 Help Desk Trends research. For instance, via MediaPost, nearly 60% of haul videos focus on clothing, with general discounts taking up 11%, and beauty and makeup at 9%. Dome decor, groceries, toys, books and music, pet supplies, crafts and school supplies, and jewelry also share smaller percentages. But no matter if the products featured are designer wear, sneakers, vintage, or thrift shops, they often feature some of the biggest brands in a given market.
Among these trends are what viewers like to watch, hot topics, and many other features that help these machine learning algorithms determine how to present suitable videos to the right audience. It’s a robust search engine with rich data and valuable insight that brands and creators can tap into. You can narrow your search by time to determine if the trending topics or search terms are steady, seasonal, or caused by isolated events.
Most brands focus their marketing efforts on social media, and YouTube is one of the most powerful ways to promote your brand. Television was for many decades the place where you would promote your brand. Small businesses could only dream of being featured on TV one day. Most small businesses relied on newspaper or magazine ads to promote their brands. Social media ads are ridiculously affordable, even for the most cash-strapped new entrepreneur. For as little as a few dollars a day, you can present your brand to an audience as broad or as narrow as you want.
These recommendations are often generic because the algorithm hasn’t yet figured out the viewers’ preferences, i.e., news, sports, music, or comedy. If you want to optimize your videos for the YouTube algorithm, make videos that your viewers will love and use relevant keywords. By doing this, your content will check all the boxes in terms of likes, views, completion rate, ranking, and etc. YouTube changed the algorithm to recommend videos with a higher completion rate. The general assumption was that people are more likely to watch valuable and interesting content till the end.
IG users have been enjoying its latest Remix feature quite a lot lately. Using this feature, you can place your Reels alongside another user’s video. Read more about buy YouTub Subscribers here. Some of the features that come with it are Instagram insights, branded content approvals, Instagram shopping, overall account performance, and promotions, amongst others. At the start of 2021, Instagram launched its Professional Dashboard for businesses. Add pre-built motion graphics, music tracks, and other assets to capture your viewers’ attention and that professional polish. Add transitions, annotations, callouts, and effects with drag-and-drop ease to focus viewers’ attention and highlight key information.
To find Trending videos on YouTube, click on the Explore tab in the sidebar, then select Trending. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet? “In either case, you’ve been delighted by that extra visual we decided to throw in. With music, we can shift the tone and mood of a video – from driving hip hop beats, to chill jazz.”