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With an editorial calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts. Creating an editorial calendar can help you save time and manage your Instagram presence. Fill in your calendar with some Instagram post types and plan your captions, hashtags, and posting times in advance. After you determine your Instagram audience, do a competitive analysis to see what other marketers in your field are posting. Determine the audience you want to reach before you begin marketing on Instagram. If you have other marketing strategies in place, draw from those to keep your efforts consistent.

Take email marketing beyond the inbox with advanced tools made easy. Enjoy award-winning live 24/7 support along with all the features you need to succeed. The app is extremely popular, with over one billion users worldwide. Start creating short videos about your business offerings and sharing them on TikTok.

Whatever color palette suits your brand, making use of editing tools will help you make your images work together cohesively. This means that to make your Instagram successful and engaging, you need to make it stand out visually. Instagram is arguably the most visual social media platform out there. In terms of your photo, this can be your logo, your storefront, your products, or even some of your employees. The type of photo matters less, just make sure it exemplifies your brand and the brand image you hope to convey.

Think about the wide mouth of a funnel as the space where a lot of people become aware of your products and services. As they get closer to purchasing from you, leads tend to drop off, hence the narrowing of the funnel. For example, the average conversion rate for an e-commerce company is 2.9 percent, which means that for every 1,000 visitors, only around 29 ultimately become customers. You can’t talk about good content marketing without mentioning HubSpot. The online CRM provider has created tons of educational content for their audience, as well as tools they can use, like a marketing persona generator. You can only build trust and increase awareness of your company by publishing content on an ongoing, regular basis.

Today, more than 80% of businesses make use of user-generated content strategy to boost engagement on Instagram. Today’s generation trust user-generated advertising more than messages delivered through conventional advertising. Such type of advertising can receive a significantly higher number of click-through rates than other types of online marketing processes, say experts. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow your brand to stay relevant on the platform. Instagram’s sponsored posts program is more successful than Facebook’s counterpart, boasting tremendous results in terms of ad recall and converting viewers into followers. Sponsored posts on Instagram come across as organic and relevant, as opposed to the spammy and unengaging sponsored content on other social media sites.

User-Generated Content is a new powerful tool for marketers. It allows them to save time & effort and grab customers’ attention. In fact, it’s said to be 76% more trustworthy than branded advertising which means attracting new potential clients.

Sharing content media has become quite faster as well as easier. Nonetheless, you need to have a perfect strategy to reach the targeted audience. Read more about here. However, it requires considerable time to develop maximum connections and increase brand awareness with active participation on the platform. Apart from that, you can buy followers on Instagram to make sure a huge audience becomes a part of your brand. Instagram is an extremely low-cost and highly effective means to increase your brand awareness due to its huge user database. In addition, the picture-centric nature of Instagram helps create familiarity with your brand’s presence and imprints on the mind of patrons, customers, and prospects.

If the audience likes what they read, they will most likely head to your site for more information. Your list should target companies that fit your ideal customers. Companies that find your messages relevant and can benefit from your solutions. The software helps you prioritize leads on the basis of their propensity to buy and their potential deal size.

In this case, the engagement rate on that post would be 8%. While Instagram Insights doesn’t include data about your engagement rate, it’s still a very important metric for Instagram marketing. By using engagement data such as likes, comments, or clicks, you’ll be able to tell which type of product shots perform best so you know what you should be posting more of.