They are typically referred to as “albums” and can be grouped into different categories. What’s so great about Instagram Story Highlights is that they don’t disappear like Stories do; they live permanently on your profile, right underneath your bio section and above your regular feed. Are good to use in conjunction with your more targeted hashtags. These kinds of posts give you ways to express your unique brand voice and help to promote the more human side of your business.
However, due to the nature of Instagram’s platform being highly visual and quick browsing behavior, Instagram has favored B2C companies more than B2B companies. Instead of some of the other Instagram marketing tactics described on our list, Vans is one of the best Instagram business accounts because they simply do a great job of showing off their products. WeWork has amassed almost 50,000 followers and regularly earns hundreds of likes on its posts. For example, Hootsuite ran a loose experiment to see what overall effect posting Reels had on account growth. We even analyzed what effect writing “link in bio” in your Instagram caption has on post engagement. Brand content works best when people can imagine themselves using your products or services.
You post it in your profile and at the last stage of the placement, where you need to write text – select the item to mark people. And mark those who may be potentially interested in your proposal. Imagine a medical account that brings in an expert on a seasonal topic for a Live chat, or an architect that gives followers a walking tour of New York City architecture.
So, whether you are a freelancer, blogger, or small business, it’s time to start looking at how Instagram can help you grow. When you think of using social media to promote and advertise your business, Instagram probably isn’t the first network to come to mind. As we have already seen, Quirky Campers uses stunning imagery to promote its campervans. And beyond beautiful landscapes, Lindt chocolate and outdoor brand Yeti do a great job with lighting and creative image ideas. Lindt chocolate uses impressive focus and lighting to really make their photos hit home.
The first thing to take into account is that you need to add those hashtags that describe your photo, not your caption. The second is that the maximum number of hashtags to add is 30 but don’t overdo. In addition to the username, Instagram offers you to choose a name that will be featured in your BIO. Here you can write the name of the area where you work, your service or product, etc. In addition, you won’t be able to use some methods of promotion with a personal account too. This page is slightly different to the last as a lot of the content are reposts, credited to the original poster, but also is a personal dental blog of Dr Mackie.
Using automatic services, you can analyze which content attracts an active audience more. Of course, you can do this manually, but then you run the risk of missing some details. Programs for automatic promotion usually provides a report on the content.
And if you’re a business, you can use your brand’scustom logoas your profile avatar. Once you’ve decided on your objective and CTA, it’s time to choose your audience. You can let Instagram automatically create an audience for you, or you can create your own audience by targeting a specific location, gender and age range, as well as up to 10 different interests. California Donuts quickly informs users of their location and email address in their profile. This makes it clear to customers that they are easily accessible at anytime of the day.
Read more about buy Instagram Likes here. If your goal is to reach the Explore page without going over the top with hashtags, Rushmax is highly recommended. Unlike other services delivering fake followers and breaking Instagram’s terms/conditions, Rushmax always puts your account safety first. Instagram stories are a fabulous way to engage with your audience and make them come back to your profile for the latest updates. With stories, you can show your followers what all you are doing in a day and the best part is saving stories as highlights. Highlights are saved on your profile forever, and you can compile all your stories into one highlight so that followers never miss any of your stories. You can save highlights of an upcoming product, event or even give a sneak peek of your brand.