Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea… It’s time to invest more time and money on Instagram video marketing in a more strategic way that will help us scale our strategies serving the right content at the right time to the right people. Feed videos are still the main placement for users to watch videos (91%) while Stories are on the rise (83%). IGTV may be the last option (44%) but it’s still a percentage that you cannot ignore especially when you want to share an important video that’s longer than a minute. When you open up the Plann app, head on over to the Strategy feature to start creating a mock-grid of the content types you’d like to post. When it comes to marketing, Instagram is perhaps the simplest and most straightforward platform to engage with customers today.
Most users scroll up their Instagram feed with the flick of a thumb on their cell phones. Your content needs to stand out and make the average user pause, view it, save it, like or comment, and share it. If what you are posting is a shoppable post, your content should be convincing enough to make the viewer want to make a direct purchase from you through the post. Short-lived or not, spending less time on story posts doesn’t mean compromising on your brand image.
Statistically, Instagram accounts that hold regular contests enjoy 70 percent faster growth of followers than those that forgo this somewhat simple marketing strategy. Read more about https://www.digital-web-services.com/instagram-marketing-strategy.html here. As well, these posts get a higher rate of commenting and likes as compared with an average post — a reported 91 percent of Instagram posts with 1,000 or more comments are contest posts. While Instagram has been around for a while, it continues to reign as one of the top ways to market products and boost sales across a wide array of industries.
Remember that this person will inevitably be an extension of the way your brand represents itself on social media, so choose wisely! Reach out only to the influencers whose values align with yours. Utilizing different content forms allows you to maximize your reach on the platform. Video is the most engaging form of content out there, so don’t limit your Instagram marketing to photos only.
In this section, we’ll guide you through how to maximize your Instagram profile and drive as much value as possible from it. And understanding the demographics of a platform is an important part of ensuring you’re hitting your target audience. To ensure we reach that goal we have a set target of reaching out to and featuring the work of four-to-six Buffer community members per week. If we do that 52 weeks per year that’s between 208-to-312 people that we’ve connected with one-on-one.