11 Ways To Grow Your Social Media Audience

We also feature an interview with screenwriter Max Marlow, who uses Instagram to find work. Each time a shopper makes a purchase through your Instagram shop, a small fee is charged. Otherwise, setting up and operating a shop is completely free. I also recommend creating some sort of promotional offer (continuing on with the earlier example, 3 tacos and a beer for $8) to drive sales from your partnership. Never forget about the social element when it comes to Instagram marketing.

Although some experts have proclaimed the feature dead, the diagnosis might be premature. Virtually any industry can benefit from user-generated content. Just take a look at Santander and their ‘Prosperity’ campaign. Remember that Instagram’s algorithm penalizes “spammy” behavior, so vary the number and type of hashtags you use to reduce the chances of this happening. Today, users gravitate towards authentic expression and diverse perspectives. Long captions have become a bit of a trend, first adopted by influencers who use Instagram captions like micro-blogs.

Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. I’m sure you know some accounts who get a lot of engagement regardless of what they post. The reality is, if you want to grow on Instagram it’s not enough to post only pretty pictures, you need to be strategic with your content. An effective content strategy will help you reach your ideal audience, boost engagement and grow your presence.

While big business accounts with the 10,000 or more followers can add a clickable link to Stories, this feature is not available for small business owners. To feature your product in short-lived content, you can include your products without making them a main focus of the post. For example, you can hold a branded cup while livestreaming or wear a T-shirt with your logo. Once Lynn received the Shimmeez product, she shared an unboxing video in her Stories. In this case, short-lived content created a fear of missing out among followers who were already likely to be in the market for children’s toys. When you’re just starting up with your business, you have to put time and effort into establishing your brand.

Running an Instagram competition is an easy way to engage your fans, help boost engagement and get your content noticed by the Instagram algorithm. You can give away things like merch, tour passes, or backstage meet-and-greets. When promoting your music on Reels, think about ways you can help your audience feel a connection to your song. Choose the hook of your song or the best part of the chorus and upload that as a sound.

Instagram is one of the most popular social networks, making Instagram followers a coveted commodity for those on the platform. Whether you use Instagram as a personal platform or to promote a brand, business, or blog, everyone wants more Instagram followers. Use the website traffic you are already getting to increase your Instagram followers. You can integrate the two together either by displaying your Instagram feed prominently on your website or by actually making your Instagram feed shoppable with product tags. Using Instagram analytics tools, such as SocialFox, you can track key metrics like follower engagement, follower growth, hashtag performance, among others. Using SocialFox, you can determine when to post content to reach the largest audience.

Read more about buy Insta Likes here. When you make your online community feel heard and acknowledged, they’re more likely to become raving fans, and your most loyal social media ambassadors. Give your followers a fantastic user experience on social by being exceptionally responsive. Content with relevant images rack up 94% more views than content without images. And if you have any questions about content marketing, please contact one of our consultants. To ensure a more efficient strategy, use photos as well as footage. Videos actually are often more engaging and result in higher conversion rates.