4 Effective Ways To Use Video To Promote Your Small Business

You should also comment on other people’s videos… you might find that those viewers come to check out your channel. In your video description, you should include a link to your website, blog, or landing page. You should also tell people what web address to visit at the end of your video. Wherever you send them, be sure you have a way to capture their contact information, like a web address. If you’re selling dog training videos online, some keywords could be “dog training” or “obedience training,” for example.

Brand Intelligence Fast, accurate, and advanced eCommerce pricing & digital shelf analytics for consumer brands. What’s great about Pinterest is that you can reshare YouTube videos right on Pinterest. When you publish a video on YouTube, click the button “Share” and choose the option “Pinterest”. An animated GIF in your email is like a mini-video in itself.

What’s the first thing that comes to mind when you think about video?. While it’s important to concentrate on your video footage, don’t forget to factor music into your overall plan and budget. Read more about https://www.outlookappins.com/blog/what-types-of-videos-can-effectively-help-you-with-promoting-a-product/ here. A year-long subscription to the latest Premiere Pro CC comes in around $240. If you’re new to video editing, you may want to experiment with a cheaper option like iMovie or Adobe Premiere Elements before investing in the Premiere Pro. Even with a perfectly organized external hard drive, you’re not yet out of the weeds. It’s not uncommon to have an external hard drive for everyday work, another external for backups, and a third set of backups in the cloud via Dropbox or Google Drive.

Add video into your sales process and bring the human touch back into your outreach efforts. Add captions and/or upload a transcript, so search engines have plenty of text to crawl to find out what your video’s about. You might notice that Google tends to favor YouTube in search results, both on the main results page and in the video tab. If you’re OK with directing traffic to YouTube , consider uploading your video there.

Through this form of content marketing, you’ll establish yourself as a credible expert in your industry and gain valuable brand exposure to the publication’s audience. For this to be a successful method, you must focus on how you’re gathering information. If the knowledge you have about customers is incorrect, then your marketing campaigns will be ineffective. Make sure your software and data collection tools are modern and up-to-date, and you know how to use the information to have the greatest impact.