Instead, you can follow up and re-engage with users on your remarketing list to drive them to your website. You can remarket to YouTube Ads viewers with either additional YouTube Ads or Display Ads. These ads are very short, as they can only be six seconds long, and play directly before videos on YouTube. Similar to Pre-Roll, Bumper Ads are both non-skippable and cost businesses every time they are shown. Pre-Rolls and Bumper Ads don’t allow viewers to skip them, but they do come with some drawbacks.
If your ad relies on graphics such as posters or an ad carousel, make sure your images are eye-catching and beautifully designed. Your ad visuals will be the first point of contact for most of your sign-ups and can drive first impressions about your brand and offer. To track performance across the channels you choose, you can use a tool like UTM.io. Following these next few steps will then help you make sure your conversion rates are as optimized as possible. After you’ve added groups to your Mailchimp audience, log in to Zapier and set up the Facebook Lead Ads Zap to connect your Facebook and Mailchimp.
One of the most important things I did with this campaign was that I let Facebook optimize the ad for conversions, not clicks or impressions. The ad is usually posted as an update in your page and for the audience looking at it, it looks like an update from the page they follow. Read more about buy Tik Followers here. The only difference is that it shows as sponsored in the top. The important thing here is to give an offer that your visitors cannot refuse. Also, in the process make sure that your conversion ratios are as high as possible by testing it. If you are using WordPress, you can integrate Unbounce or Leadpages with your WordPress blog.
Because of the default design of your website, your navigation bar and beautiful sidebar end up acting as distractions on your landing page. So even if your offer is amazing and you’ve got the copywriting chops to prove it, the money you spend sending people to that page might be wasted. They could forget to opt in because they’re clicking over to your blog, your about page, or your “As Seen In” page. Your free content is forgotten and those visitors don’t end up on your list. Keep in mind that YouTube, like any other social platform, needs ongoing attention to ensure success. If you aren’t planning to continuously make video content and maintain and optimize your channel, it may be more beneficial to reallocate your marketing budget to other avenues.
Get free online marketing tips and resources delivered directly to your inbox. Braveen is a content creator and marketer at Shopify where he develops resources to help entrepreneurs start and grow their businesses. Outside of work, he enjoys writing and tinkering on side projects.
By the end, you’ll know how to create your own profitable Facebook Ad campaigns for lead generation. Over the 2 months I ran it, the campaign generated 2,443 leads at an average cost-per-lead of $1.42 each. But, if you are not so certain, at least watch the sponsored content once to establish for certain that it is not something you are interested in. Many brands have a way for you to tell them where you heard of them when you purchase a product or service, and telling them a YouTuber sent them is good for the YouTuber.