Instagram posts can be a great way to drive users into your marketing funnel via links to your website or targeted landing pages. The trick here is including the most relevant or up-to-date link in your bio. Sometimes your business doesn’t always lend itself that easily to people or product images. Starring in your own social media posts is completely optional and may or may not be appropriate depending on whether you are a key part of your brand. More specifically, you need to create awesome content, targeted to your ideal customers, and posted at the right time. Marketers report that visual assets are by far the most favored content with 74% sharing images, ahead of blogs (68%) and videos (60%).
This is a very simple tactic to make sure that your Instagram followers are interacting with your account. On that note, it’s really important that you don’t run the risk of “oversharing.” A celebrity can get away with it because a large part of their appeal and brand is their personal life. Fans are genuinely curious as to what Beyoncé is having for dinner or what exactly it is The Rock is cooking. What is it about the images you produce that will make people do more than just scroll on by? According to MIT neuroscientists, the human brain can identify images seen for as little as 13 milliseconds.
Don’t underestimate the power of social media for attracting customers and communicating with your community – a little bit of interaction goes a long way. Share a link to your Instagram account on your other profiles, and give your existing followers a reason to check it out. You might want to offer an Instagram exclusive coupon code, or plan a giveaway to draw more people in. You could also share some of your best Instagram posts as a preview of what new followers can expect. You can include up to 30 hashtags in your post, but make sure they’re relevant to your photo, product or business.
Over 70% of Instagram users watch stories daily and mobile video consumption is doubling year on year. This means that if you’re not already making Instagram Stories, you should be. In addition to raising brand awareness, it can also drive organic traffic to your website. This can have a positive impact on your website’s search engine rankings as search engines love to see positive user signals such as long dwell times and low bounce rates. However, creating a video that goes on and on about how awesome your product or service is won’t be of much use. Instead, you need to develop an interesting narrative around your brand to grab the attention of your target audience.
Also, add text to entice your viewers to turn up the volume and keep watching. The best way to hook your viewers is to start with a compelling scene and attention-grabbing text. Instagram videos are muted by default, so captions will enable you to convey your message whether users watch it with or without sound. Even though Instagram had been popular long before it was purchased by Facebook, teaming up with the biggest social media platform in the world made it a force to be reckoned with. Juntae is a sought-after digital strategist who specializes in helping businesses build brands online. He is the Chief Strategist of Digital Delane, founder of the Digital Branding Institute, and Sr.
The more you know about your audience, the better the content you can create. For instance, BetterHelp, a virtual therapy company, asked users “What’s one piece of advice that you’ll never forget?. The question gives users a chance to reflect and engage, as well as a chance to learn from crowdsourced ideas. Since Stories are fleeting, creating posts leave something for followers to return to if the event time slips their mind. Read more about buy Instagram Followers here. They can also add to their Saved posts if needed, which has the added bonus of bumping you up on the algorithm.
On Instagram, posts with a lighthearted, authentic tone tend to perform the best. Experiment with emojis and other fun tools to give your brand a distinct feel. Don’t expect to get it right the first time — it can take a while to develop your brand’s voice.