How Your Budget Affects Your Facebook Ad Campaign Structure

Even as you become familiar with the product, you’ll find new features being released every month. We recommend focusing on a single objective and honing your audience and creative to see if it’s the right combination for you. Use Facebook’s Audience Overlap tool to determine if your audiences have too much overlap in your ads. You can access this in the Audiences section of your Ads Manager. This is most helpful when you’re running multiple ads at the same time and don’t want your fans to get tired of seeing the same video over and over again.

You can connect this with your Google Analytics account to monitor other key metrics like traffic sources and understand why and how people are converting. To achieve the best results, you need to monitor your paid Facebook ads’ performance regularly and make changes accordingly. However, it’s advisable to apply changes only when really necessary so as not to jeopardize the campaign results. So, whether you’re new to paid Facebook ads or you’re a seasoned advertiser, here are some do’s and don’ts to incorporate in your strategy today. At $10/day you can have 1-2 ad sets for retargeting warm audiences, and 1-2 ad sets to target cold audiences.

Imagine you’re going to buy tomatoes at your local grocery store. Tomatoes cost $1 per KG, so your $5 budget can buy 5 KG of tomatoes. But what happens if the store decides to double the price per KG? Suddenly, your $5 budget is insufficient, and you need to either scale it or do with fewer tomatoes. This means that the same user could see your ad more than once.

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Read more about buy Instagram Followers here. Or take it a step further and create a gift guide for the price range. This way, you can target those who might look similar to you VIP customers. Ready or not, Black Friday and Cyber Monday are right around the corner, and if you haven’t started planning your marketing strategy yet, now’s the time. Whether this means you will have to resubmit ad campaigns or revamp individual ads, you will be able to adapt in enough time to ensure your budget does not go to waste.

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