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These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. And it’s no surprise that email marketing is so widely used among small businesses. Email marketing renders the highest average return on investment of all marketing channels at 122%. That’s more than four times higher than the ROI for social and paid marketing.
Instagram has a follower engagement rate of 4.21% for top brands, which is 58x higher than Facebook and 120x higher than Twitter. Infographics get 3 times more likes and shares than any other type of content on social media. The mobile e-commerce growth rate is 33.8% annually on average since 2016. 91% of people in the United Arab Emirates use their phone to access the internet, followed by Singapore at 88%, and Saudi Arabia at 86%. Chrome has 2 billion installed and 1 billion monthly users worldwide.
While this amount is not confirmed yet as of the writing time, we’re quite confident that the final numbers will not be too far away. Next, we’ll see what Instagram’s gender breakdown looks like. There are currently over 140 million Instagram users in the United States.
Influencers should be able to share their audience data (age, gender, location, interests, etc.) to help ensure alignment with your target audience. In the list of most effective content formats, Twitch livestream was the least selected by marketers in 2020. Stories originally gained popularity with Snapchat, and today over 500 million Instagram users use Stories every day. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. In order to understand influencer marketing, you need to understand influencers.