It’s also been the #1 downloaded app in Apple’s app store since the first quarter of 2019! TikTok first gained traction with the younger generations in the US and is now expanding to take over the older generations as well in their quest for video social media app domination. The challenge went viral, earning millions of views, comments, shares, and user videos showing their best denim look. Top view ads place your brand before the people who matter, and when the time to make a purchase comes, they will remember your brand and consider your offers.
It’s pretty much the same as what happens when a song becomes popular on TikTok. For example, we have the Queen song “Another One Bites the Dust,” which became very popular among young people after a challenge. Read more about https://www.justwebworld.com/promotion-on-tiktok/ here. TikTok has become a prominent social media platform to advertise.
Once you achieve popularity in your homeland, you can study what other countries might be interested in your product and start connecting with them. Let´s say that CodeDesign is on TikTok, and as a company, we are going to help people with marketing advice. 41% of the audience are users aged 16 to 24, while the rest of the age groups show minimal activity.
To promote a safe and secure environment on the app, TikTok has once again updated its community guidelines. LGBTQ people have long faced disproportionate amounts of harassment on social media. Violent and graphic content relying on shock value is no longer eligible for the “For You” feed. By cultivating a sense of fun and frivolity, they make viewers want to try the natural cosmetics featured in the videos.
TikTok is one of the most modern and relevant tools for business promotion. Use this platform to expand your target audience, establish a closer emotional connection with them and attract new customers. For example, a video under the #theants hashtag in which a person imitated an ant became viral due to its strangeness.
The lucky ones get the brand’s products or can meet the celebrity who launched the challenge. However, the main selling point, of course, is the popularity of this type of social media and the growth of views. Ralph Lauren, a fashion brand, created a Hashtag challenge plus offering on TikTok. The challenge – #WinningRL campaign featured Diana Silvers, an actress, model, and influencer.